Our Heritage
Every story starts with an idea. Ours was simple: to create timeless clothes inspired by the British
coast. With its cobbled streets, crystal clear water and unbeatable views, Salcombe was the perfect
inspiration for professional skier, Alistair Parker-Swift’s first menswear collection. When he wasn’t
competing for England, Alistair ran a successful windsurfing school. It was here that Crew Clothing
was born.
Alistair’s first collection consisted of the rugby shirt, detailed with our iconic ’93 patch. He took it
from Salcombe to Cowes Week to the King’s Road. 79 stores later and the rest is history.
Over the last 25 years, we’ve grown beyond
the back of a windsurfing shop. Stores can
now be found up and down the country from
St. Andrews to St. Ives. We’ve never forgotten
where we came from though: the British coast.
What We Stand For
Versatility
Nothing feels better than finding something that just works.
Everything we design is made to be worn from week-to-weekend so whether you’re
putting an outfit together for brunch with friends or that important date in your dia-
ry, we’ve got the pieces you need.
Start with the basics and everything else will fall into place.
Quality
We believe only the best will do.
That’s why we always design using top quality fabrics that have been specially fin-
ished for the softest possible feel.
From seam to seam, pin-sharp attention to detail ensures that every piece is a cut
above. Undercollar embroidery, contrast cuffs, internal ribbon appliqué… it’s the hid-
den touches that make Crew special.